Search Engine Optimization or SEO can be termed as the most essential factor for a website. It helps a website to appear on the top of the list of any Search Engine Result Pages (SERP). The process started in the mid 1990’s when industry experts started optimizing sites for search engines. Google, Yahoo, Bing etc. are some of the mostly used search engines today. As outsourcing has become important for any business and since India is considered as the ideal destination for it, SEO services India also made its mark in the industry. As the usage of internet is increasing day by day, it became essential for any company to have a website in an order to boost their profitability. There are various companies who provide SEO services in India. There are companies in India who used modern technologies and proper procedures to help the sites achieve high rankings on SERP. SEO services in India thus have claimed its position in the outsourcing industry.